Özlem Sandıkçı Türkdoğan

Özlem Sandıkçı Türkdoğan

Associate Professor

Academic Specialization



Özlem Sandıkcı Türkdoğan is an Associate Professor of Marketing at the School of Management and Administrative Sciences, Istanbul Şehir University, Turkey. She received an MBA in International Business from Birmingham University, UK and a Ph.D. in Marketing from the Pennsylvania State University, USA. From 2000 to 2013 she worked at the Faculty of Business Administration, Bilkent University. Her research addresses sociocultural dimensions of consumption and focuses on the relationship between globalization, marketing, and culture. Her current research interests include the Islamic consumptionscapes, and branding and marketing in emerging markets. Her work is published in Journal of Consumer Research, Journal of Business Research, Marketing Theory, Business History Review, Journal of Consumer Behavior, Fashion Theory, Place Branding and Public Diplomacy, and Advances in Consumer Research. She authored several book chapters and case studies. She is the lead editor of the Handbook of Islamic Marketing (Edward Elgar, 2011). In 2003, she received the Franco Nicosia ACR Competitive Paper Award and in 2012 the Emerald Literati Network “Highly Commended Paper” Award. She was a visiting professor at York University, Schulich School of Business in Toronto, Canada and Faculty of Economics, University of Ljubljana, Slovenia.

Research interests

Sociocultural dimensions of consumption; Islamic consumption scapes and markets; globalization and marketing; branding histories and stories in emerging markets.

Selected publications

Sandıkcı, Ö. (2014) "Strolling through Istanbul's Beyoğlu: In-Between Difference and Containment," Space and Culture, DOI: 10.1177/1206331213501129.

Sandıkcı, Ö. and Jafari, A. (2013) "Islamic Encounters in Marketing and Consumption," Marketing Theory, DOI: 10.1177/1470593113502881.

Kravets, O. and Ö. Sandıkcı (2013) "Marketing for Socialism: Soviet Cosmetics in the 1930s," Business History Review, in press.

Karataş, M. and Sandıkcı, Ö. (2013) "Religious Communities and the Marketplace: Learning and Performing Consumption in an Islamic Network," Marketing Theory, DOI: 10.1177/1470593113499697.

Wilson, J.A.J., R.W. Belk, G. J. Bamossy, Ö. Sandıkcı, H. Kartajaya, R. Sobh, J. Liu, and L. Scott (2013). Crescent Marketing, Muslim Geographies and Brand Islam: Reflections from the JIMA Senior Advisory Board" Journal of Islamic Marketing, 4(1), 22-50.

Sandıkcı, Ö. and G. Ger (2012). Stigma, Consumption and Identity, in Identity and Consumption, R. Belk and A. Ruvio (eds.), London:Routledge, 111-118.

Ger, G., O. Kravets, and Ö. Sandıkcı (2011). International Marketing at the Interface of the Alluring Global and the Comforting Local, in Marketing Management: A Cultural Perspective, L. Penaloza, N.Toulouse, and L. Visconti (eds.), London: Routledge, 30-42.

Sandıkcı, Ö. (2011). Researching Islamic Marketing: Past and Future Perspectives, Journal of Islamic Marketing, 2 (3), 246-258.

Sandıkcı, Ö. and G. Rice (eds.) (2011). Handbook of Islamic Marketing, Cheltenham, UK: Edward Elgar Publishing.

Ö. Sandıkcı and G. Ger (2011). Islam, Consumption and Marketing: Going beyond the Essentialist Approaches, in Handbook of Islamic Marketing, Ö. Sandıkcı and G. Rice (eds.), Cheltenham, UK: Edward Elgar Publishing, 484-501.

Sandıkcı, Ö., and Ger, G. (2010). Veiling in Style: How Does a Stigmatized Practice Become Fashionable?. Journal of Consumer Research, Vol. 37 (June), 15-36.

Sandıkcı, Ö., and Ekici, A. (2009). Politically Motivated Brand Rejection. Journal of Business Research, 62(2), pp. 208-217.

Sandıkcı, Ö., and Ger, G. (2007). Constructing and Representing the Islamic Consumer in Turkey. Fashion Theory, 11(2/3), pp. 189-210.

J. D. Kemming and Ö. Sandıkcı. (2007). Turkey's EU Accession as a Question of Nation Brand Image, Place Branding, Vol.3 (1), 31-41.

Sandıkcı, Ö., Ekici, A., and Tarı, B. (2006). Consumer Acculturation as a Dialogical Process: Case Studies from Rural-to-Urban Migrants in Turkey. Advances in Consumer Research, 33, pp. 429-434.

G. Ger and Ö. Sandıkcı (2006). Doing Research on Sensitive Topics:
Studying Covered Turkish Women, in Handbook of Qualitative Research Methods in Marketing, R. Belk (ed.), Cheltenham, UK: Edward Elgar Publishing, 509-520.

Ö. Sandıkcı and G. Ger (2005). Aesthetics, Ethics and Politics of the Turkish Headscarf, in Clothing as Material Culture, S. Kuechler and D.
Miller (eds.), London: Berg, 61-82.

G. Coşkuner and Ö. Sandıkcı (2004). New Clothing: Meanings and Practices, Advances in Consumer Research, 31, 285-290.

Ö. Sandıkcı and B. E. İlhan (2003). Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? in Contemporary Consumption Rituals: A Research Anthology, C. Otnes and T. Lowrey (eds.), Mahwah, NJ: Lawrence Erlbaum, 149-178.

Ö. Sandıkcı and G. Ger (2002). In-Between Modernities and
Postmodernities: Investigating Turkish Consumptionscape, Advances in Consumer Research, 29, 465-470.

Ö. Sandıkcı (2001). Living with Contradictions: Representational Politics and Politics of Representation in Advertising, Advances in Consumer Research, 28, 309-314.

Ö. Sandıkcı and G. Ger (2001). Fundamental Fashions: The Cultural Politics of the Turban and the Levi's, Advances in Consumer Research, 28, 146-150.

Ö. Sandıkcı and D. Holt (1998). Malling Society: Mall Consumption Practices and the Future of Public Space, in Encountering
Servicescapes: Built Environment and Lived Experience in Contemporary Market Place, J. F. Sherry (ed.), Lincolnwood, IL: NTC, 305-336.

M. Goldberg, Ö. Sandıkcı and D. Litvack (1997). Reducing the Level of Violence in Hockey, in Social Marketing: Theoretical and Practical Perspectives, M. Goldberg, M. Fishbein and S. Middlestadt (eds.), Mahwah, NJ: Lawrence Erlbaum Associates Inc., 335-352.

Ö. Sandıkcı (1996). The Technomyth of Youth in Anti-Aging Skin Care Products Advertising, The Review of Education, Pedagogy and Cultural Studies, 18 (4), 411-420.